Marketing Leader · Communications Expert · Tinkerer

Hi, I'm Ray.

I've spent 16+ years helping technical companies tell clear stories, build strong brands, and bring complex products to market in ways that resonate with people. My work has spanned enterprise cybersecurity, compliance, energy, and industrial infrastructure.

Right now, I'm taking some time to explore meaningful personal work, community, and new skills.

Clarifying value and building brand credibility in technical markets.

I'm a senior marketing leader with experience across complex B2B, technical, and innovation-driven markets. My work focuses on translating technical capabilities into meaningful customer value and building marketing strategies that support long-term growth.

Over the course of my career, I've worked across product marketing, brand, corporate communications, and go-to-market leadership roles. That breadth has shaped my approach to marketing leadership: strategic in direction, practical in execution, and grounded in the realities of how organizations build trust in demanding markets.

I began my career at General Electric (GE), working across gas turbines, generators, and industrial control systems. While at GE, my focus expanded into software and cybersecurity -- experience that carried into senior marketing roles at cybersecurity companies including Tripwire and Deepwatch.

Most recently, I served as VP of Marketing at Industrial Defender during a relaunch and growth period, helping reposition the company, strengthen brand credibility, and support sustained growth in the operational technology security market.

Expertise

Strategic marketing depth with technical fluency and practical range.

I’ve worked across strategy, communications, go-to-market, and the operational side of making modern marketing function. The through line is translating complexity clearly, building trust, and keeping the work useful instead of ornamental.

Core leadership strengths

Marketing strategy

Brand positioning

Go-to-market

Corporate communications

Technical B2B

Team leadership

Skill Tree

Keeping up with what’s next. Always learning, always refining.

AI ChatGPT Claude Codex Gemini Agentic workflows

CRM & Revenue Ops Salesforce HubSpot Marketo

Analytics Excel Google Analytics Looker Studio

Paid Media LinkedIn Ads Google Ads Microsoft Ads Meta Ads Reddit Ads

Content & Creative Adobe CC Canva Riverside TikTok Studio

Web & Distribution Webflow WordPress HubSpot CMS HTML/CSS/JS YouTube Vimeo

What I'm Up To

What I’m focused on right now.

Right now, I’m being thoughtful about what comes next professionally. I’m selectively exploring marketing leadership opportunities with organizations doing meaningful, technically substantive work, especially where clear thinking, strong collaboration, and credible market storytelling matter.

I’m also using this time to invest in the things that keep me learning, grounded, and engaged: exploring AI, building new skills, volunteering in my community, staying committed to Brazilian jiu jitsu, making space for music and creativity, and spending time with my dog, Daisy.

Exploring AI and Upskilling

I’ve been intentionally spending time learning AI in a hands-on way, especially from the perspective of someone without a traditional technical background. That has included learning to code, building small projects, and creating things like this website from scratch, with no drag-and-drop builder and no templates, as a way to better understand how these tools actually work.

Lately, I’ve been especially interested in agents and agentic workflows, and in how they can support creativity, productivity, and practical problem-solving in real-world work.

Volunteering in my community

I regularly volunteer at the Filipino Community Center, helping in the kitchen and serving lunch to seniors in the Seattle community. I also volunteer with Food Lifeline, helping reduce food waste and distribute surplus to food banks across the Pacific Northwest.

It’s meaningful, hands-on work that keeps me grounded and connected to something immediate and human.

Training towards my black belt

Brazilian jiu jitsu has been part of my life for nearly eight years, and it continues to be one of the most grounding things I do. I'm a brown belt now, still training at the same school where I started and still very much on the path.

The average time to black belt is around a decade, but I'm on no particular timeline. There's still a lot to discover and refine before that next belt, and that's the part I've come to appreciate most. Jiu jitsu has a way of humbling you right when you think you've figured something out.

The patience, discipline, and consistency it takes to move through the ranks has translated into how I approach a lot of things outside the gym. Enjoying the journey.

Makers gonna make

I enjoy creating and making things, especially when it gives me a chance to work with my hands and make something tangible. I’ve spent time at my local maker space experimenting with woodworking, laser cutting, and 3D printing, and at home I’ve picked up knitting and crochet.

I’m always looking for ways to exercise personal creativity, stay curious, and keep building things that feel real and grounded.

Making time for music again

Music has always been part of my life. I sing, play piano, and have participated in musical theater and a cappella groups. More recently, I’ve enjoyed bringing a piano back into my home and making more room for music again in everyday life.

And in true Filipino fashion, I’m always ready to sing.

Driving Miss Daisy

Daisy has been with me through more than thirteen years of moves, transitions, and new seasons of life. These days, as she turns fifteen, my partner and I are spending time with our dog at a slightly gentler pace: fewer big adventures, and more quiet time together.

She’s been a steady presence through a lot of change, and that slower rhythm brings its own kind of perspective.

Connect

Open to thoughtful conversations.

I enjoy connecting with peers, collaborators, and organizations working on complex, technical, or emerging challenges.

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